Things I learned planning a wedding long-distance:
1. More and more brides (like me) are getting married out of town. And we are women of technology. We research & plan online – on computers and on our phones, because we’re busy.
2. Have a good website!! I was shocked at how many vendors in Wisconsin did not have useful websites. I want as many details as possible – it will save both you and me time! Sample packages, options, some idea of price range, contact info and a contact form, and PICTURES.
3. On the subject of pictures, make them easy to scroll through. Don’t make me watch a slideshow I can’t control, and don’t have a page of thumbnails where each picture opens in a new window. A slideshow I can easily scroll through is easiest for me. Make sure the pictures actually show what you’re offering! If you’re a venue, officiant or planner, pictures of brides & grooms tell me nothing. I want to see what you brought to the wedding! Florists and photographers are usually best, but if you make it difficult for me to look through your photos, I won’t.
4. A blog can also be good to help me get to know you. I subscribed to the blogs of the photographers I was interested in to get a good look at their different events over a period of time.
5. We depend on recommendations, and while word-of-mouth is still the most powerful, having a presence and actual reviews on wedding sites and local review sites will help me feel more comfortable with your business.
6. Check your email multiple times a day and respond within 24 hours to requests or questions.
kthxgoodnight
